You know that feeling when you realize you haven't posted on Instagram in three weeks? Or when a customer mentions they never got your email about the new menu, and you think, "Wait, did I actually send that?" Marketing gets pushed to tomorrow. Then next week. Then suddenly it's been two months. The problem isn't that you don't care—it's that you think marketing needs to be this massive project. What if 15 minutes on Monday morning could keep your marketing consistent and actually move the needle?

I was starving last Saturday and searched "brunch near me." Three restaurants popped up. One had wrong hours. Another had a disconnected phone number. The third? Current info, recent photos, active responses. Guess where I went? Your Google Business Profile isn't just a listing—it's often the first real impression customers get. And if it's outdated, you've lost them before they ever walked through your door.