Social Media Strategy > Social Media Stress
📱Posting on Social Media But Getting… Crickets?
Let’s be honest, managing social media as a small business can feel like shouting into the void. You’re posting, maybe even consistently…. but:
🙅♀️ No one’s engaging
🙅♀️ You’re running out of ideas
🙅♀️ You’re not even sure it’s helping your business
If that sounds familiar, you’re not alone!
At Zara Grace Marketing, we’re proud to be based in Minneapolis, but we work with businesses across the country who are facing the same challenge. You’re putting in the time, but not seeing results… and that’s frustrating.
Here’s the truth: It’s not about posting more, it’s about posting with purpose and understanding your audience. When you know who you’re talking to, you can create content that actually connects, not just fills up your feed.
Why Most Small Business Social Media Fails
A lot of small businesses make one of these common mistakes:
Posting without a clear goal
Using static templates without engagement triggers
Following trends without tying them to your brand
Skipping analytics
Trying to do everything themselves with no strategy in place
Without a structure, you’re left guessing. That’s not sustainable, and it DEFINITELY won’t bring results.
What a Strategic Social Media Plan Actually Looks Like
At ZGM, we help transform social media from a time-suck into a true marketing channel that builds brand equity and drives action.
Here’s what that looks like:
💚 1. Posting With Purpose
We align every post with your business goals, whether that’s bringing in foot traffic, selling a product, building authority, or driving inquiries. If it doesn’t support your strategy, we don’t waste time on it.
🤍 2. Consistency, Not Chaos
Your audience needs to hear from you regularly to remember you. We create custom content calendars that remove the guesswork and keep your message consistent across platforms, Instagram, Facebook, LinkedIn, Google Business, X, and more.
💚 3. Content Your Audience Actually Wants
No more generic graphics or overused captions. We dive into your audience’s behavior and preferences, so you’re speaking their language, from pain points to personality. For clients in the Twin Cities, we provide frequent in-person content sessions with our team and network of photographers and videographers, so your brand always looks fresh, professional, and seasonal.
Here’s the kind of content we build into every custom plan:
🎥 Reels & Short-Form Videos – Filmed on-site and edited to match current trends and platform algorithms
📸 Professional Brand Photography – Seasonal campaigns, service highlights, team features, and lifestyle visuals
✍️ Blog-Aligned Social Content – Strategic posts and graphics that support your website, SEO, and marketing calendar
🧾 Custom Content Plans Per Client – No one-size-fits-all templates here—we build around your goals, audience, and offers
📊 Client Highlights & Social Proof – Real results, testimonials, and community love made shareable
🗓️ Seasonal Campaigns & Promotions – Designed and executed for timely visibility (holidays, events, launches)
🎨 Professional Graphic Design – Branded templates, story sets, and carousels that look polished and purposeful
💬 Interactive Content – Polls, questions, countdowns, and engagement-driven stories
Whether we’re managing content remotely or showing up for monthly shoots in the Twin Cities, we make sure your feed reflects the real story behind your business, with strategy, consistency, and style.
🤍 4. Analytics You Understand
It’s not enough to know a post “got likes.” We help you track:
Engagement rate
Saves, shares, comments
Website clicks
Leads generated from social content
That way, you know exactly what’s working and what to double down on.
💚 5. Reels and Video Content That Actually Connects
Static posts have their place, but short-form video is where real engagement happens. We create scroll-stopping Reels, Stories, and short videos that feel authentic and reflect your brand voice, not just trends.
🤍 6. We Stay on Top of Trends… So You Don’t Have To
We stay ahead of algorithm shifts, emerging platform features, and evolving content trends—so your brand doesn’t fall behind. Our professional, energetic team lives and breathes digital trends. From what’s happening on Instagram this week to what’s coming next quarter, we’ve got it covered!
You stay focused on running your business… We’ll make sure your online presence is always relevant, engaging, and a step ahead.
Social Media Should Feel Like a Conversation—Not a Chore
We focus on creating connection over perfection. For your brand to grow online, it has to resonate with people in real, human ways.
Think less about “content output” and more about:
Engaging storytelling
Value-driven posts
Consistent brand voice
Intentional community-building
That’s how we help small businesses in Minnesota build lasting presence and visibility—not just fleeting likes.
Let’s Build a Social Media Strategy That Works With Your Business
If your posts aren’t performing, your content feels stale, or your feed is all over the place, we’re here to help.
We’ll create a strategy tailored to your goals, your audience, and your style, and we’ll take the pressure off your plate!